I think it was Jim Murdoch (I might be wrong) who said 'no one is looking for you or me for that matter' and he's right no one is looking for 'Lee Carrick' but maybe people have and are looking for 'a novel about a care home' or 'great books I've never heard of''.
Or we can use Mcvoices as an example, maybe no one is searching for 'mcvoices' but maybe people are searching for 'great indie books' or 'independent Scottish literature'. And that's what SEO is getting your site to the top using the words that describe what you do or what you have.
If we can't get people to search for us specifically then maybe we need to think outside the box a wee bit.
I must say for the record that this is not an easy task and does take some time and is all brand new for me. But it is possible to rank on Google using the right formula. I am currently doing some e learning but it does make sense to me and once I have completed my training I intend on giving it a go.
If any of the McVoices have some experience in the field let me know what you think.