Imagine those same people, (mainly Tories) championing a union when all they ever wanted to do in the past was get rid of the unions.
Back then, it was a swear word spat in the direction of the working classes who sought representation in the fight for better conditions, wages and rights against an often bullying employer.
Men like Jimmy Reid (pictured) will surely be turning in their graves to hear Cameron etc now bigging up 'The Union', albeit a very different union to that popular on the shop floor.
I've been in one union or another for all of my working life. I've also been a rep and sat through endless negotiations with management, people who could hardly hide their disdain at the solidarity of the workforce.
Now, UNION is the word on the street, perhaps bandied about to confuse the man in the same street who for decades saw a trade union as a negotiating tool and perhaps fondly remembers a decent raise, or better conditions brought about by skilful representation.
Lets hope they see through the subterfuge and understand that the union the Westminster government are now favouring is a far different union to the one they vilified for decades and still do to this day.
I'm backing the union, but not the one Cameron and his cronies are backing.
One word, more than one meaning.